Hi, I'm Nina. I'm a designer focused
on UX based in Los Angeles, CA.
Hi, I'm Nina. I'm a designer focused
on UX based in Los Angeles, CA.
Hi, I'm Nina, a UX Designer
based in Los Angeles.
Concert Ticketing App
Product Overview
I’ve created an app for a musician who is going on tour in 2022 and this app supports the purchasing of tickets for their tour. The app includes features such as ordering merchandise for pickup at the venue, venue information, and COVID restrictions at the concert itself.
My Contributions
Conducting interviews, paper and digital wireframing, low
and high-fidelity prototyping, conducting usability studies,
accounting for accessibility and iterating on designs.
The Problem
Users found it difficult to get all the detail they need in order to feel prepared and ready for a show. Users also often felt deceived when arriving at checkout due to high fees added.
The Goal
Design an app that allows users to complete a purchase with an easy to navigate flow while displaying all the information that will make the users more confident that the “prompts” cover all aspects of the transaction and that they’re successfully purchase what they think they’re buying.
User Research
Pain Points
Accessibility
Event ticketing platforms don’t typically give detailed information regarding venue accessibility or features which requires external research in addition to having
few accessibility features
on their platforms.
Financial
Users felt tricked once arriving at checkout as there are often hefty service fees on other event ticketing platforms.
Process
Too many details and unnecessary steps confuse the user. They felt overwhelmed with the amount of information they are given, as well as deciphering what information is most important.
Additionally, Most apps have a timer on the page that makes users anxious and make purchases they might not normally make.
Storyboard
Scenario
The user, who struggles with anxiety and has been socially isolated due to the pandemic, is planning to see her favorite band on their upcoming tour.
The Design
Paper Wireframes
Homepage
Tour Dates
Event Details
Venue Details
Merchandise
Checkout
Confirmation
Digital Wireframes
This feature allows users to order musician merchandise for pickup at the venue, saving time and the ability to avoid the crowds that tend to gather in that area. They will be able to present a QR code to pick up the merchandise.
This feature gives users detailed information about a music venue they’re going to. There will be accessibility details, vaccination requirements, local transportation, and venue entry (which details how tickets must be presented and other relevant information).
Usability Studies
Round 1
Study Type
Moderated Usability Study
Location
United States, remote
Participants
5 participants
Length
20-25 minutes
Round 1 Findings
1. Users had a difficult time identifying what action to take to bring them to the next page and series of choices
2. Almost all users expressed wanting more focus on their current location
“I almost exclusively would want to go to shows within my region. I can’t see myself traveling far to see a musician until the pandemic comes to an end.”
- Iver, Lawyer
Mockups
Early in the design there was some indication of shows closest to the users but it wasn’t until the second screen that they were given that information.
During the usability study, users shared that they wanted a location-focused app experience, as well as sharing they’d likely only see shows local to their location.
Adding the “near you” option to the homepage of the app prioritizes the users needs right from the beginning.
Before Usability Study 1
After Usability Study 1
Round 2
Study Type
Unmoderated Usability Study
Location
United States, remote
Participants
5 participants
Length
25-30 minutes
Round 2 Findings
1. Users wanted more emphasis on vaccine/COVID-19 requirements
2. Users wanted to see more transportation options
3. Users wanted to have an indicator as to where they are in the purchasing process
Mockups
During the second usability study, users wanted to see more options for transportation methods. It also came to my attention that users wanted more focus on the vaccination requirements as they thought the information was too compressed and were unable to identify what information they wanted right away.
With this information, it led me to the decision to separate the two categories into separate screens that can be accessed from the same starting location.
Before Usability Study 2
After Usability Study 2
Key Mockups
